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The C.F. Martin & Co. instruments on our website are either labeled "Minimum Advertised Price" (MAP) or "Actual" price.

The reason there are two pricing labels is because we are allowed to publish actual (non-MAP) prices on Custom Shop and discontinued instruments, but we are required to publish MAP prices on all C.F. Martin & Co. production instruments.

We order many Martin Custom Shop guitars for our shop and also for customers, so call or email us anytime for a custom quote on your dream guitar!